Framer SEO Optimization: How to Optimize Your Framer Site or Template

Google Analytics vs. Google Search Console

• Google Analytics is in-page analytics.

  • It shows how long people spend on your site.

  • Provides insights into how users interact with your site.

  • Displays where most of your users are coming from.

• Google Search Console is search-driven and outward-focused.

  • Helps with SEO optimization.

  • Focuses on how your site appears in search results.

First Steps in SEO Optimization

1. Set up Google Search Console.

2. Set up Google Analytics.

3. Conduct a simple audit using SEOptimer.com (a free tool).

   • Submit your URL to get a detailed SEO report.

Running an SEO Audit with SEOptimer

• SEOptimer provides a high-level SEO report that is actionable.

• It is better than Google Lighthouse for SEO analysis.

• The report is divided into several categories:

  • Usability

  • Performance

  • Social

  • On-page SEO

  • Links

  • Other factors

Prioritizing SEO Improvements

1. Link Building (Highest Priority)

• Backlinks are crucial for ranking well in search results.

• You need backlinks from high-domain authority websites.

• Use Ahrefs.com to check domain authority:

  • Domain authority ranges from 0 to 100.

  • New websites have 0 domain authority.

  • Strong sites (CNN, Forbes, etc.) have 92+ domain authority.

• Link building is a major strategy that can significantly improve SEO.

Other Key SEO Factors

2. Meta Descriptions

• Meta descriptions improve click-through rates.

• Framer provides a way to update meta descriptions.

• A screenshot or link to Framer's documentation will be shared.

3. Header Tags

• Use H1, H2, and other heading tags to structure your content properly.

• Header tags improve readability and SEO ranking.

4. On-Page SEO (Technical SEO)

• Title Tags and Meta Descriptions are crucial for search visibility.

• SEOptimer shows how your site appears on Google with the correct tags.

• Keyword Consistency:

  • Emphasize important keywords throughout your content.

  • Ensure keywords appear naturally in your copy.

• Content Volume:

  • Avoid scanty pages.

  • Ensure your site has enough content for SEO effectiveness.

Additional SEO Features in Framer

• Sitemaps and robots.txt files are provided.

• Google Analytics integration is available.

• Schema.org support for structured data.